Defamiliarisation
Defamiliarisation is a design method that prompts the designer to estrange the known, the obvious and the familiar. It allows the reflection on our own design practices, the observation of life and our designs from a non-obvious point of view. This enables the findings of new possibilities, cancels out existing assumptions and causes the designer to avoid overlooking problems.
Defamiliarisation supports the act of asking questions that are perceived as obvious and stupid at first. This is the challenging aspect of the methods, but will lead to prosperous results.
Another aspect of this method is whether cultural representations, patterns and trends can be broken. Not always is the most obvious solution the best.
It is important to note that defamiliarisation and design ethnography are linked together - Western solutions, for example, aren't always the right ones for other nations and cultures.
Defamiliarisation supports the act of asking questions that are perceived as obvious and stupid at first. This is the challenging aspect of the methods, but will lead to prosperous results.
Another aspect of this method is whether cultural representations, patterns and trends can be broken. Not always is the most obvious solution the best.
It is important to note that defamiliarisation and design ethnography are linked together - Western solutions, for example, aren't always the right ones for other nations and cultures.